Club Med has promoted Jemma Bridges to head of trade sales for the UK, Ireland and the Nordics, placing responsibility for institutional partnerships, trade engagement and meetings and events under a single regional leader.

The appointment, effective February 9, sits squarely within the Association and Institutes landscape that underpins professional travel networks and structured B2B collaboration.

Bridges succeeds Marc Lauret, who has been appointed sales director for Singapore and Malaysia. In her new role, she will lead Club Med’s trade and Meetings & Events strategy across the three regions, working closely with professional associations, travel institutes and organised trade partners that shape distribution, standards and market access.

The resorts operator said the promotion reflects its “continued focus on strengthening its B2B performance and accelerating growth across both leisure and corporate segments”.

With more than two decades of experience across travel, leisure and B2B environments, Bridges brings extensive exposure to partnership-led growth models common within association-driven sectors.

Her career includes a “significant tenure” at Thomas Cook, alongside senior roles at other major organisations where she led complex commercial initiatives and developed high-value partnerships.

Since joining Club Med in 2022, she has managed key trade relationships across the UK, Ireland and Nordics, while supporting the structured development of the Irish market through long-term partner engagement.

In her expanded remit, Bridges will focus on diversifying Club Med’s Sun product, consolidating the Snow cluster’s leadership through deeper partnerships, and unlocking the full potential of the Meetings & Events segment.

These priorities place formal trade collaboration and institutional alignment at the centre of regional growth.

Read more on how this leadership change reshapes Club Med’s approach to structured trade engagement.