KHM Travel Group has joined forces with the Wellness Tourism Association (WTA) to equip its travel advisors with specialised knowledge and resources in the rapidly growing wellness travel sector. The partnership aims to help agents deliver personalised experiences that cater to travellers seeking trips focused on mind, body, and spirit wellness.

Through the collaboration, KHM Travel Group agents gain access to WTA education programmes, member-only webinars, trend briefings, and wellness tourism research, strengthening their expertise and professional credibility. Rick Zimmerman, President and CEO of KHM Travel Group, emphasised the importance of wellness as a priority for both corporate and client-facing teams. “We’re partnering with the Wellness Tourism Association to help our travel advisors meet the increasing demand from travellers seeking trips that nourish mind, body, and spirit,” he said.

Allison Jernigan, VP of Partnerships at WTA, highlighted the mutual benefits of the alliance. “With KHM Travel Group’s network of dedicated travel advisors and our expertise in wellness tourism, this partnership opens doors for travellers and agents alike. Together, we’re inspiring vacations that prioritise wellness in a sustainable, inclusive, and impactful way,” she said.

The initiative positions KHM Travel Group agents to capitalise on one of the most dynamic segments of the travel industry while supporting their business growth. By integrating wellness-focused education and tools into its offering, the agency network is better prepared to respond to evolving traveller preferences and deliver differentiated experiences.

This partnership further demonstrates KHM Travel Group’s commitment to empowering independent travel advisors with cutting-edge resources and opportunities to enhance their expertise and market positioning.

Read the full article to explore how KHM Travel Group is advancing wellness tourism education for travel advisors.