Geraldine Magnier, Chairperson of the Small Firms Association, urged the European Commission to take decisive action to enhance SME competitiveness across the EU during a keynote at the EU SME Seminar in Copenhagen. Highlighting the need for simplification, better regulation, and protection of the Single Market, she stressed that SMEs require a partnership that is practical, predictable, and purpose-driven.

“Every new law, programme or funding call should ask one question: ‘Will this help an SME to grow?’” Magnier said. She warned that rising labour costs in Ireland and fragmented market conditions threaten small business growth, noting that delays in regulatory simplification reduce competitiveness. Simplification, she emphasised, must have immediate impact where SMEs make critical day-to-day decisions.

Magnier also drew attention to the potential of artificial intelligence for SMEs. “AI will not replace entrepreneurs, but those who embrace AI will outperform those who don’t,” she said, calling for access to tools, training, and proportionate regulation. Her message stressed the importance of smart regulation that enables innovation rather than restricting it.

The keynote also reflected on broader EU challenges. Magnier highlighted pressures from geopolitical uncertainty, energy and migration issues, and warned against creeping fragmentation of the Single Market, which can introduce hidden red tape and hinder cross-border SME competition.

Looking ahead, she signalled that the Irish Presidency of the EU presents an opportunity to prioritise SME competitiveness and resilience. Magnier framed the decade ahead as one in which Europe must match the pace and agility of SMEs to ensure sustained growth, productivity, and global competitiveness.

Read the full article to understand the policies and practical measures proposed to empower SMEs across Europe.