The American Bakers Association (ABA) and Retail Bakers of America (RBA) have agreed to a Letter of Intent beginning affiliation discussions as part of their shared mission to strengthen the baking industry. The agreement, expected to be finalised in Q2 of 2026, will establish an affiliate structure between the two associations protecting the unique value of both organisations for their respective members.

Bake Magazine reported that each association will continue to be managed and governed separately whilst identifying opportunities to create synergies growing both commercial and retail baking sectors.

Eric Dell, ABA president and chief executive officer, said: "This will build upon RBA's already close working relationship with ABA and strengthen our respective membership value propositions and organisational structures in support of each association's strategic plans. This will provide RBA with operational efficiencies and support as well as create a unified voice with ABA on advocacy issues important to the baking industry."

Marissa Sertich Velie, RBA executive director, said: "It's a good day for the baking industry. We are excited to continue implementing the strategic goals set by the ABA and RBA Boards in this new structure. This will support growth of both the retail and commercial baking sectors by bringing both organisations closer and using the broader industry's resources more strategically and efficiently."

Through the strategic relationship, both associations will deliver enhanced value propositions for their respective memberships and identify new opportunities to position the retail and commercial baking sectors for long-term growth and success.

Read how the American Bakers Association and Retail Bakers of America are structuring their strategic affiliation.